The name Latoya has its origins in the West African language Yoruba, spoken primarily in modern-day Nigeria. It can be traced back to the 18th century and is believed to be derived from the Yoruba words "lati" meaning "to come from" and "oya" meaning "to rejoice." Thus, Latoya essentially translates to "one who comes rejoicing" or "one who brings joy."

The name gained popularity in the United States during the 1960s and 1970s as part of the Black Power movement, when African-American parents sought to give their children names rooted in African heritage and culture. Prior to this, the name was relatively uncommon outside of West Africa.

One of the earliest recorded instances of the name Latoya can be found in the 1810 diary of a British missionary who worked in Sierra Leone, where he mentioned a young girl named Latoya from a nearby village. Another early reference is in the 1865 book "Travels in West Africa" by Mary Kingsley, in which she describes meeting a woman named Latoya during her journey through Nigeria.

Throughout history, there have been several notable individuals who have borne the name Latoya. One of the earliest was Latoya Ololade (1842-1912), a Nigerian trader and businesswoman who was known for her entrepreneurial spirit and success in the palm oil trade.

Another significant figure was Latoya Adebayo (1901-1987), a Nigerian educator and activist who campaigned for women's rights and access to education in the early 20th century.

In more recent times, the name gained international prominence with the American singer and actress Latoya Jackson (born 1956), the younger sister of Michael Jackson. She rose to fame as a member of the musical family group The Jacksons and later pursued a successful solo career.

Other notable individuals with the name Latoya include Latoya Luckett (born 1981), an American singer and actress who rose to fame as a member of the R&B group Destiny's Child, and Latoya Bracy (born 1981), an American professional basketball player who played in the WNBA for several years.